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Email and SMS Marketing: Strategies and Best Practices
Effective communication is at the core of building and nurturing customer relationships, and email and SMS marketing are two powerful tools for reaching your audience directly. To make the most of these channels, businesses need to implement smart, creative, and customer-centric strategies.
Understanding the Potential of Email and ...
Understanding ARPU (Average Revenue Per User) and How to Influence It
What is ARPU?
Average Revenue Per User (ARPU) is a critical metrics used to measure the average revenue generated per customer or user within a specific time period. It's widely used in subscription-based businesses, SaaS models, telecom, and e-commerce to evaluate customer value and business performance.
Formula for ARPU:
For ...
The Ways to Build Up Your Customer Base
Growing a loyal customer base is more than a necessity: it's a strategy that can shape your business future. By staying innovative and customer centric, you can create meaningful connections that translate into long-term loyalty. Here are some fresh strategies:
1. Master the Art of Empathy
Understand your customers' ...
How to Choose the Right Influencers for Your Business?
Influencer marketing is an effective way to connect with new audiences and build trust, but choosing the right influencer is key to your campaign's success. Here is a step-by-step guide to help you choose influencers who align with your brand and can drive actual results.
1. Define Your ...
The Power Of Customer Development: Learn What Your Customers Really Want
The definition of customer needs has evolved rapidly in recent years and getting to know what customers want can give your business the edge it needs over competitors who are stuck in prehistoric operating modes. Customer development is all about figuring out what your audience really wants ...
How to Make Sure That Your Online Store Is Efficient Enough?
Running an online store is not just about listing products—it’s about creating an efficient system that fosters a great customer experience and maximizes your business potential. To thrive in today’s competitive market, you need to ensure your ecommerce platform is both user-friendly and operationally sound.
Here are fresh, ...
What Are The Most Important Things For Customer Retention in the Long Run?
In today's competitive market, customer retention is crucial for long-term business success. While acquiring new customers is important, retaining them ensures sustainable growth and loyalty. Here are some fresh strategies to improve customer retention over time:
1. Offer a Great Online Experience
Customers value efficiency, simplicity, and ease of ...
How To Grow Your Online Business Organically? A Few Exclusive Insights
Growing an online business without relying heavily on paid advertising is not only possible, but it can also create a lasting, loyal customer base. Here are some lesser-known, exclusive insights that can help you grow your business organically in 2024:
1. Optimize for Voice Search
With the rise of ...
How to Measure Your Online Store Performance and Usability?
In the fast-paced world of e-commerce, understanding how well your online store performs and how user-friendly it is are critical factors that can make or break your business. Measuring performance and usability helps you identify what’s working, what’s not, and how to optimize your store to increase ...
A Few Steps to Prepare for a Holiday Sales Boost in 2024
The holiday season is the most lucrative time of the year for many businesses, and as we are in the middle of 2024, it's crucial to prepare well in advance to maximize your sales potential. With consumer spending reaching all-time highs during this period, ensuring your business ...